Gold's Gym

I watched the clip about Gold's Gym on Michigan Innovators. I think that its great that it is a family gym. It reminded me of when I used to go to Fitness USA. The problem with Fitness was that I had to wait to get on a treadmill, which Paul Wright said wasn't a problem at Gold's Gym. I would love to go there, because it was frustrating to sit and wait or do something else when I wanted to run. They definitely need to reach to the people that are untrained in there. It would help me get up and start working out again. I sympathize with the desire for name change because putting a name on any business conjures up an image. That approach, however, could be a double edged sword causing people to not notice the gym at all. I think if they advertised well they will be fine though.