Free Distribution
I just got done watching Alyssa Martina's interview on Michigan innovators. It actually isn't a bad idea. If u have advertising backing u up and paying for space in your periodical you are still making money. Both sides become happy due to it because their advertisements reach their target market and your periodical gets put out and you get payed for it. I think it allows for more creativity and you can focus on a target group. The periodical can be placed in where you know people will read it and than it becomes a successful magazine.

