Everything is a campaign

I watched the Lou Rosenfeld conversation on the Michigan Innovators site today and found it quite interesting. I love how he is making campaigns out simple sales just by giving every item its own discount code. After tracking how the discount codes are passed along, he can really paint a nice picture of how people are networked together. I couldn't believe he's doing all that just with simple programs like Excel. Also, I think its very interesting how he's getting people to buy these books by providing them in a format where the information is most useful. Its almost like Cliff Notes. If you would like to find out more about Rosenfeld Media, you can click here to go to the site. I went there and found it to be very straight-forward and easy to navigate.