Facebook Advertising

I found this interesting article on the Advertising Age site about Facebook and thought it would be good blogging material. Advertising on Facebook is coming and its just a matter of time. Marketers are always looking for ways to unlock the mysteries of word-of-mouth and to understand how consumers influence each other. Facebook's "social graph" or large scale modeling of interpersonal relationships can be very helpful for advertisers to target the right market. One issue though is that there is supposedly a lot of fudging of the truth on the site by people in respect to themselves and their social lives. This could cause a lot of money to be wasted on advertising directed to people considered to be part of a certain market when in actuality they couldn't care less about the product or service. I just hope that advertising and marketing products will be the only thing information obtained from personal pages in Facebook is used for.