Quack Media

In the Michigan Innovators segment with Al McWilliams, I thought it was interesting to find out about the inner-workings of a publishing house. Not a very big one, but a publishing house nonetheless. I like how he didn't outsource as much as, say, Lou Rosenfeld's company, because that is a great way to increase their bottom-line. It seems like a relatively straight-forward business, relying mostly on how many clients they can accumulate and in turn expanding their operations. I think they should get into distributing for other companies smaller than they are as well.