Carrie Hensel: Creating a Productized Service

I found the article about Carrie Hensel on the Michigan Innovators site very interesting. Her company Inner Circle Media takes semi-finished software, and custom tailors it to each individual customers needs. They work with content mangement systems (CMS's) that will set-up, publish, organize and protect content the users want to have on the web. I think this is an excellent idea to ensure each customer get EXACTLY what they are looking for, tailored to their specific needs.