Lou Rosenfelds Push & Pull Advertising

After watching this clip of Lou Rosenfeld, I was intrigued by his idea of using this new technology for marketing and promoting a book. Using this unique system, he creates blogs well before the books are published and pushes them to high search engine volume. He futher increases the exposure of the future release with use of social media, in which he invites people to invite others to complete surveys. It is really quite astonishing!