Different Publishing

I think it is really outstanding the way Rosenfeld uses the web for his business. To me I felt that it would be counter-intuitive to use the web to launch paper published books. One would think that the web to books is like the web to music. Of course I'm talking about the illegal downloading and loss of profits....blah, blah, blah.
In my mind I thought that the publishing industry would be at odds with the online industry because the web gives authors another avenue to get their work out with out using a publishing company. To see what Rosenfeld is doing i am very intrigued and impressed.