Lou Rosenfeld: Networks, Everything Is a Campaign

I just finished watching the interview with Lou Rosenfeld on Michigan Innovators. It was a very interesting talk about how he uses social networking to track his advertising. This seems like a very useful and innovative way of learning the paths your advertising can take, and also learning the most effective way of getting your information out there. Being able to track, in real time, the best method of advertising would be a very useful tool to any business that can rely heavily on on word of mouth.