Chelsea Center Adwords

I wish I could say that adwords is easy but it is truly an art that I will hopefully someday master. As the rest of you have already expressed it is a new experience and will take some time getting used to. I just got done creating a new adgroup for the Chelsea Center for the Arts. I had an easy time getting my CPC down with my keywords but they don't direct a lot of traffic at all. I'm trying to get people to come to the site to enroll their children in pre-school programs that they have for young kids in art and music. I guess more research is in front of me!