IS247 Iteration 3 Individual Project

Well I created three very different types of web pages for my Dawn Farm ad groups. I have two ad groups that focus on educating people about the effects of Meth and Crack Cocaine. I created a web page to attract families to Dawn Farm Jamboree. I also created the Dawn Farm main page. Although the subject matter is very different on each of my pages, they were all created with conversion as their primary purpose. My web pages are simple and focused. My landing pages only contain information that directly links to the keywords and ad variations that were used to find my pages in the first place. My pages are clean, uncluttered, and do not require any scrolling. My pages are user friendly, filled with accessible links and calls to action. These features will allow the browser to find what they are looking for and allow them to easily and enthusiastically become a Dawn Farm "customer."